COGNITIVE AND SOCIAL ACTIVITIES AND LONG-TERM DEMENTIA RISK: THE PROSPECTIVE UK MILLION WOMEN STUDY


The use of cartoon characters in brand advertising communications

The authors of the article explore how the cartoon characters are perceived in advertising products of famous brands among young people.To study this issue, focus groups were held, in which representatives of the youth audience took part.To demonstrate the stimulus material, 22 characters from animated la rams crop top films were selected (cartoons

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